London-based SportPursuit is the leading online private sales club in the UK and Germany for sports, outdoor and active lifestyle products. The company offers a compelling assortment of products at the best price in the market. They deliver this by partnering with leading brands to create a differentiated and incremental route to market which helps suppliers manage their stock and market to new customers.

SEP first invested in the company in 2015 attracted by its business model, large and growing market opportunity and talented management team. Since then, SportPursuit has broadened its proposition, including launching a range of own brand products, and expanded its international reach. Utilising a data-driven approach, the company tailors its proposition to individual customer preferences in a highly sophisticated way, resulting in high levels of customer satisfaction, loyalty and lifetime value.

In 2021 bd-capital, the pan-European, operationally-led private equity firm made a significant investment in SportPursuit, creating a successful return on investment for SEP and other investors.

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